algorithms
Intermediate
Google Penguin
A Google algorithm update that targets websites using manipulative link building practices.
Detailed Explanation
Penguin specifically targets link schemes and manipulative link building tactics. It penalizes sites that buy links, participate in link farms, or use other artificial link building methods to manipulate search rankings.
Examples
Sites penalized for purchased backlinks
Link farm participants losing rankings
Emphasis on natural, editorial links
Related Terms
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Related SEO Terms
Algorithm
A set of rules and processes used by search engines to determine how to rank and display search results.
Google Panda
A Google algorithm update focused on content quality and preventing low-quality content from ranking well.
Link Building
The process of acquiring hyperlinks from other websites to your own website.
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